Privacy Policy

What Viva Fashion Collects When You Visit Our Women’s Clothing Site

Viva Fashion collects information to provide you with a better shopping experience and to operate our women’s, men’s, and children’s clothing site effectively. The information we collect includes:

• Directly from you: Your name and email address when you submit a contact form or subscribe to our fashion updates and newsletters.
• Automatically through your device: Device type, browser, operating system, IP address, approximate location, pages visited, time spent on our site, referral source, and browsing behavior — collected via cookies and analytics tools.
• From third parties: Affiliate tracking data from Amazon Associates when you purchase clothing and accessories through our links; analytics data from Google Analytics to understand how visitors engage with our fashion collections.

How Viva Fashion Uses Your Personal Information

We use the information collected to enhance your experience with Viva Fashion and to improve our women’s clothing, men’s apparel, and accessories offerings. Specifically, we use your information to:

• Operate, maintain, and improve our fashion website
• Respond to your inquiries about our clothing collections and product availability
• Send you fashion updates, new arrival notifications, and style guides you’ve opted into receiving
• Analyze site traffic and user behavior to understand which dresses, jeans, shoes, and accessories resonate with our audience
• Comply with legal obligations and industry regulations
• Maintain security and prevent fraudulent activity on our site
• Track affiliate referrals when you purchase featured clothing items through Amazon.com

Cookies and Tracking Technologies Viva Fashion Uses

Viva Fashion uses cookies and similar tracking technologies to provide functionality and understand how visitors interact with our women’s clothing collections. The types of cookies we use include:

• Essential cookies: Required for basic site functionality, including navigation through our clothing categories and product pages.
• Analytics cookies: Google Analytics tracks site usage including which dresses, jeans, shoes, and boots pages you visit, how long you browse our collections, session duration, and traffic sources. Data is aggregated and anonymized.
• Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of featured clothing and accessories to our affiliate links.

You can manage cookies through your browser settings. Please note that disabling cookies may affect your ability to browse our full fashion catalog and access certain site features.

How Viva Fashion Shares Your Information

Viva Fashion values your privacy and does not sell your personal information to third parties. We may share information in the following limited circumstances:

• Service providers: We share information with trusted partners who help us operate our women’s clothing site, including web hosting providers and analytics services.
• Amazon.com: As part of the Amazon Associates Program, we share affiliate tracking data when you purchase clothing, accessories, or footwear through our product links.
• Law enforcement or government authorities: We may disclose information when required by law, legal process, or to protect the rights and safety of Viva Fashion and our visitors.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Data Security Measures at Viva Fashion

Viva Fashion implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission between your browser and our site. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights When Shopping at Viva Fashion

Viva Fashion respects your privacy rights and provides you with control over your personal information. Depending on your location, you may have the following rights:

All visitors to Viva Fashion:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications and fashion newsletters
• Request restriction of processing

GDPR Rights (for visitors in the European Union and European Economic Area):

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your information
• Right to withdraw consent at any time without affecting prior processing
• Right to lodge a complaint with your local supervisory authority if you believe your privacy rights have been violated

CCPA/CPRA Rights (for California residents):

• Know what personal information Viva Fashion collects about you and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate information
• Limit use of your sensitive personal information
• Non-discrimination for exercising your privacy rights — Viva Fashion will not deny you service or charge different prices for exercising these rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Rights:

If you reside in Virginia, Colorado, Connecticut, or Utah, you have rights substantially similar to those outlined under CCPA/CPRA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions and exceptions.

How to exercise your privacy rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on our site. Viva Fashion will respond to your request within 30–45 days as required by applicable law. We may need to verify your identity before processing certain requests to protect your personal information.

Children’s Privacy and Viva Fashion’s Commitment to COPPA

Viva Fashion’s website is not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years of age. While we offer children’s clothing collections, our site is designed for adult shoppers and parents. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information below, and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links in Viva Fashion Product Pages

Viva Fashion’s website contains links to Amazon.com where you can purchase the women’s dresses, jeans, shoes, boots, heels, and accessories we feature, as well as men’s and children’s clothing. We may also link to other third-party websites for style inspiration or fashion resources. Viva Fashion is not responsible for the privacy practices, data collection methods, or content of those third-party sites. We encourage you to review the privacy policies of any website you visit through our links before providing personal information.

International Data Transfers from Viva Fashion

Viva Fashion operates in the United States. If you access our women’s clothing site from outside the United States, your information may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your country. We take steps to ensure adequate protections are in place for such international transfers, in compliance with applicable privacy laws including GDPR where required.

How Long Viva Fashion Retains Your Information

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions related to fashion inquiries are typically retained for up to 12 months. Email subscription data is retained until you unsubscribe from our communications. Analytics data collected through Google Analytics is governed by Google’s data retention policies.

Email Communications from Viva Fashion

If you subscribe to Viva Fashion’s email list, you will receive periodic emails about new women’s clothing arrivals, seasonal fashion trends, featured dresses and accessories, style guides, and updates about our collections. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly at the address below. Unsubscribing will remove you from our marketing list, though we may still send transactional emails in response to direct inquiries.

Do Not Track Signals and Viva Fashion

Some web browsers transmit “Do Not Track” signals to websites. At this time, Viva Fashion does not respond to Do Not Track signals or similar mechanisms. We continue to collect information as described in this Privacy Policy to provide you with the best possible experience browsing our fashion collections.

Changes to Viva Fashion’s Privacy Policy

Viva Fashion may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site functionality. We will indicate the effective date of the latest revision at the top of this page. Material changes to how we handle your personal information will be communicated with reasonable notice, such as through email notification or a prominent notice on our homepage. Continued use of our site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

Contact Viva Fashion About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or address any concerns about how Viva Fashion handles your personal information, please contact us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Viva Fashion has shared with third parties for their direct marketing purposes. To make such a request, please contact us using the information above. We will respond to your request within the timeframe required by California law.

Consent to Viva Fashion’s Privacy Practices

By using Viva Fashion’s website to browse our women’s clothing, men’s apparel, children’s collections, and fashion accessories, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with our privacy practices, please do not use our site.